Chinese people around the world will be celebrating the Lunar New Year on January 23rd to say good bye to the year of the Rabbit and usher in the Year of the Dragon.
Why do hazelnut growers love Chinese New Year?
In Chinese culture, hazelnuts are a sacred food. They’re particularly fond of in-shell hazelnuts. And with the growth of the Chinese middle class globally, hazelnuts have become a premium consumer crop for middle-class Chinese celebrating with a food sacred to their traditions and indicative of luxury.